If you’ve got 5+ Airbnb’s you already know what I’m talking about.

The midnight texts, the endless stream of messages from guests, cleaners quitting last minute, properties you need booked sitting empty…

“Airbnb is a passive income business” you were told.

Yet here you are working 60 hours a week for less than you were making in your full time job.

How do I know?

We were in your shoes.

We were managing 10, then 20, then 40 properties and grinding 60+ hours a week just to keep everything running.

Back then, we were doing everything—guest comms, cleanings, pricing, owner reports, tech issues. We were in every aspect of the business. And we were drowning, and beginning to resent what we built.

We kept grinding, believing success was just around the corner. Until something finally snapped.

I turned to Katrina and said “I’m out, I can’t keep doing this any more”.

But as I said it, I realized the solution.

We needed to be OUT.

OUT of the day-to-day. OUT of the operations. OUT of all of the tasks we hated doing every day.

Instead we started treating our Airbnb portfolio like an investor and created the team and systems to support it.

We were acting like we were still in a job. Like we were still “the workers”. Or as we like to say, we were the chief, cook, and bottle washer.

We realized that we needed an A-Z operating system to take everything we were doing in the day-to-day.

And get it done, without us having to be involved day-to-day operations, at all.

So that’s exactly what we built, step-by-step.

And the results? We scaled past $100K months while cutting our workload to under 10 hours per week.

We were so confident, we even gave our team full operational control—while we focused on strategy and growth.

Then we wondered whether the same strategy would work for someone else—like a smart, experienced host managing just a few properties but stuck in the weeds.

Enter Nathanael.

At the time, he was burned out and underpaid—doing it all himself and barely breaking even. He wanted to scale, but every day felt like survival.

We gave him the formula.

And within 2 months, he banked over $83,000—without adding any new listings.

So we decided to package everything we taught Nathanael, putting it into a step-by-step system we now call the STR Operating System (STROS).

And the results? They were the exact same for our students:

"Doubled our doors and tripled profit in 90 days—while working fewer hours." – Kaylan & Joseph

"Launched 2 units in a new city while welcoming a baby. The system made it possible." – Ivana & Jakub

It almost felt too good to be true, but it was years of hard work being boiled down into the simplest, most easy-to-understand format possible.

And now, it’s all yours.