

Real Results From Real STR Operators…
2️⃣ Sean – Ottawa, Canada
4️⃣ Wilson – Conroe, Texas
The first thing you’ll do inside STR Incubator is identify where your business is leaking leverage.
Not guesses.
Not theory.
Actual bottlenecks.
You’ll map:
• what tasks should never be yours
• and which systems will free up the biggest chunk of your week first
Once you have clarity, you’ll begin installing the exact systems we use to run 80+ listings:
• Turnover & cleaning processes
• Maintenance handling
• Pricing & revenue oversight
You’re not left alone to “figure it out.”
As your systems get installed, something important happens:

STR Incubator
Get Access to Everything We’ve Learned Building an 80+ Property, $20M+ STR Portfolio — Without Burning Out

Whether you’re adding your first few listings or scaling into full multi-market growth mode, STR Incubator gives you the exact systems, processes, and strategies we used to build a business that runs without us — so you can finally reclaim your time, increase profitability, and build the STR business you always imagined.
I promise — your search for answers ends here.
Inside STR Incubator, you’ll learn how to:
✔ Run your business in <10 hrs/week
✔ Fix the bottlenecks you can’t see
✔ Increase profit per property — without adding more work
✔ Build a team that actually frees you
✔ Install the foundation you need before you scale
Our full curriculum of elite trainings, workshops, and STR operating systems will show you how to stop being the bottleneck and start becoming the CEO of an STR business that scales predictably and sustainably.
🔥 YOU’LL GET ACCESS TO:
✅ The Proven Systems Behind Our $20M+ Booking STR Business
✅ Step-by-Step Trainings to Run Your STRs in Under 10
Hours/Week
✅ Frameworks to Scale to Dozens of Listings Without Burning Out
✅ Operational Playbooks for Cleaners, Teams & Automations
Bonus Gift #1 ($997 Value)

You’ll learn:
You get unrestricted access to the same legal tools and frameworks we use to:
This masterclass is perfect for STR operators who:
⭐ FREE GIFT #2 ($1,497 Value)
“Onboarding With Ease: The Complete STR Ops Engine”

Get front-row access to one of our most requested internal trainings — the exact onboarding system we use inside our STR companies to bring new properties or clients into our business without chaos.
Operators normally only get access to this inside high-level programs, and for good reason — it’s the backbone of how we scaled from a few listings to an 80+ property portfolio without drowning in operational overwhelm.
We’ve never bundled this training publicly, and honestly… we were hesitant to include it here.
But we want STR Incubator to be such a “no-brainer” that saying no would feel impossible.
In this workshop, you’ll learn how to:
Follow our exact system for onboarding owners, cleaners, properties, and team members — without letting anything slip through the cracks.
Replace guesswork with clarity. Learn the SOPs, checklists, communication scripts, and tech stack we use to ensure nothing gets missed during onboarding.
You’ll see the automations, task flows, templates, and communication frameworks that allow us to onboard dozens of units with minimal time and zero overwhelm.
Once installed, this onboarding engine frees you from the day-to-day so you can focus on acquiring properties, revenue optimization, and strategic growth.
From cleaner coordination to owner communication to PMS setup to marketing launch workflows — you get unrestricted access to the EXACT operating system that scaled our STR businesses.

This is the same system we’ve used to take underperforming listings and turn them into top-3 ranked revenue machines in their markets, sometimes increasing bookings within just a few hours of implementation.
It’s the closest thing to an instant revenue boost in all of short-term rentals.
🔥 Rewrite your listing descriptions using AI to increase conversions
Our ChatGPT-powered prompts instantly transform weak descriptions into high-converting, emotionally compelling copy guests can’t ignore.
Use our proven title formulas to increase CTR and visibility across Airbnb, Vrbo, and Booking.com.
🔥 Optimize your photo order for maximum booking impact
We show you how to identify the keywords that drive algorithm visibility — and how AI can source them for you.
🔥 Fix hidden errors that are silently costing you revenue
Higher ranking → More clicks → More bookings → More revenue.
“The Digital Backbone: Plug-and-Play STR Automations, Workflows & Systems”
(Install the exact tech stack behind our $20M+ STR business)

This is the internal system that eliminated thousands of hours of manual work, removed us from daily operations, and allowed our STR business to scale without burning out ourselves or our team.
We’ve never released the full system publicly, and honestly, this is the part of our business people beg us to reveal.
You’ll get:
These are the exact automations that allow our business to run 24/7 without us glued to our phones.
🔥 The full workflow library we use inside Slack, PMS, and Zapier
See exactly how tasks are created, delegated, and completed across our entire organization.
🔥 The same blueprint that enabled us to scale to 80+ units without adding chaos
This is the closest thing to “copy & paste scalability” in the STR world.
Once installed, The Digital Backbone becomes the engine that:
This is the internal operating system that transformed our STR company into a scalable, leverage-powered machine.
Operator Insights Vault
Real Strategies, Real Experiments, Real Results — Straight From Our 80+ Listing STR Portfolio
The short-term rental landscape changes fast — pricing trends shift, guest behavior evolves, regulations tighten, markets cool or heat up, and what worked last year often doesn’t work today.
Because we actively run an 80+ listing STR portfolio across multiple markets, we’re constantly testing, refining, and improving the systems inside our own business.
Inside STR Incubator, we share these real-world insights, discoveries, and behind-the-scenes learnings — so you can make smarter decisions, avoid costly mistakes, and stay ahead of the curve.
This isn't theory.
Inside the Operator Insights Vault, You’ll Get:
🔥 Real 6–7 Figure Portfolio Case Studies
Breakdowns of how our students scaled using partnerships, design, automation, and operational leverage.
🔥 Behind-the-Scenes Lessons From Running 80+ Listings
When we discover a more efficient workflow, a better automation, a new amenity that performs well, or a process that simplifies our operations — we share it.
🔥 Market Signals & Observations We See From the Front Lines
We discuss what markets are tightening, where demand is shifting, and what we’re observing from real booking data in our own portfolio.
🔥 What’s Working Now for STR Client Acquisition
Insights from our coaching clients who are landing new units, scaling portfolios, and building profitable cohosting businesses.
“Market Research Mastery Blueprint”

How to Choose Profitable STR Markets With Confidence (And Avoid the Ones That Will Destroy Your ROI)
Most STR operators struggle not because they lack hustle or systems — but because they’re investing in markets with poor demand, over-competition, low ADR potential, or unstable regulations.
The best revenue management, design, and operations won’t save a listing built on a bad foundation.
Our Market Research Mastery Blueprint eliminates the guesswork by giving you a proven, data-backed, step-by-step framework for choosing markets that produce consistent bookings, higher nightly rates, and long-term stability.
This is the exact process we’ve used to build a $20M+ STR portfolio across multiple cities — and the same method hundreds of our students have used to find profitable, sustainable STR markets that support scaling.
🔥 Identify STR-Friendly Markets With Strong Long-Term Potential
Understand how to interpret supply/demand ratios, occupancy trends, ADR potential, and emerging guest patterns.
🔥 Choose the Right Property Type for Each Market
Whether you’re analyzing 1-bedrooms, townhomes, single-family homes, or boutique units — you’ll learn which ones perform best and why.
🔥 Determine Your Ideal Guest Avatar & Align Your STR Offering to Them
🔥 Validate Amenities, Features & Design Elements Before Spending Money
Stop guessing — start investing based on what the market is willing to pay for.
Choosing the wrong market can cost you:
Choosing the right market sets the foundation for:
This blueprint gives you absolute clarity — so you never waste money, time, or energy again.
STR Scripts, Templates & SOP Swipe File

Everything You Need to Run, Automate & Optimize Your STR Business — Done For You
Say goodbye to guesswork, confusion, and starting from a blank page.
Over the past 7 years of running an 80+ property STR portfolio — and coaching hundreds of operators — we’ve refined, documented, and perfected nearly every message, workflow, script, and checklist required to run a world-class short-term rental business.
Now, for the first time ever, we’re giving you access to the exact scripts, SOPs, workflows, and templates our team uses inside our real STR companies.
These are the same assets that eliminate operational fires, speed up onboarding, increase revenue, and keep our team aligned.
This is your shortcut to running an STR business like a seasoned operator — even if you're just getting started.
Inside the STR Templates & SOP Swipe File, You’ll Get:
🔥 Guest Messaging Scripts
High-converting templates for inquiries, requests, issues, refunds, reviews, and everything in between.
🔥 Owner Onboarding Scripts & Intake Forms
From data collection to expectation setting — the templates that eliminate misunderstandings and build trust.
🔥 Listing Optimization Prompts (AI-Ready)
Plug-and-play spreadsheets for income, expenses, forecasts, owner statements, and profitability dashboards.
The step-by-step checklists that ensure every task is done correctly, consistently, and without your involvement.
We update this library as we refine and improve our systems — meaning it grows with your business.
Partnership Profits: The STR Owner Acquisition Blueprint

Most STR operators struggle not because they lack operations or systems — but because they aren’t consistently securing new units or building trust with property owners.
In this masterclass, we show you the exact conversations, frameworks, and trust-building steps we use to land new owner partnerships — even in competitive markets.
These are the same strategies our students have used to build 6–7 figure STR cohosting / management portfolios, often without signing leases, taking on debt, or risking capital.
When done right, this approach allows you to:
Inside “Partnership Profits,” You’ll Discover:
This is the fastest, safest, and most scalable way to build a multi-property STR business — and you’re getting the full blueprint inside STR Incubator.

Identify What’s Really Holding Your STR Business Back — And Install the Systems Needed to Scale Without Burnout
They’re trying to fix issues in cleaning, messaging, pricing, or team communication…when the real constraint sits deeper in their operating system.
Inside the STR Operating System Workshop, we reveal the framework we’ve used to systemize our own 80+ property portfolio — and help hundreds of operators identify the hidden bottlenecks limiting their growth, profit, and capacity.
This is where you finally understand WHY you’re stuck… and what to do next.
This is the closest thing to “copy & paste scalability” in the STR world.
Once installed, The Digital Backbone becomes the engine that:






Nathanael E.



STR Incubator is designed to work without direct coaching.
Most members get results simply by installing the systems at their own pace.
These opportunities allow you to work more closely with Michael & Katrina as you implement the STR Operating System inside your own business.
This is not a sales call and not a requirement.
It’s simply an option for members who:
• want personalized feedback
Spots are intentionally limited so we can stay deeply involved — and availability is shared inside the community when openings exist.
You’ll never be pressured into this.

Listen, I know the systems inside STR Incubator can transform an STR business fast.
That’s why we’re not holding anything back — we’re throwing in even more high-level material… completely FREE.

When we first started building our STR business, we made the same mistake most operators make:
We were working harder and harder — taking on more listings, answering more messages, solving more problems — without ever stopping to define what we were actually building toward.
We didn’t know how much income we truly needed.
We didn’t know what “freedom” looked like in real, measurable terms.
And because of that?
We built a business that consumed us.



Test Drive STR Incubator Risk-Free For 15 Days

Your STR Incubator Membership Includes:
Your STR Incubator Membership Includes:
So, What’s The Catch…?

As I hinted from the start, we’re giving you this entire bundle — the workshops, the systems, the playbooks, and the bonuses — as a nudge to join STR Incubator and step into the next evolution of your STR business.
We wanted to do something TRULY special as a thank-you — something that gives you an unfair advantage, right out of the gate.
2. A Milestone Celebration
But hitting milestones is only part of the story.
What really drives us is the opportunity to help other STR operators experience the same clarity, freedom, and transformation that changed our lives.
It’s not just about profitability.
It’s about lifestyle.
It’s about leverage.
It’s about building a business that supports the life you actually want.
That’s why we’re extending this offer — to invite you into the same transformative journey and help you elevate your STR business to heights you may have only dreamed of.
3. Beyond Generic Guru Advice






1st) The Founders Launch Pricing Is Going Away Very Soon
But once we finish onboarding this first wave of members and finalize the new backend systems,
• “I just need to get through this next wave of guests”
Meanwhile — the business continues to take more of your time than it gives back.

You don’t have to say YES right now — you only have to say MAYBE.
Go through the materials for 15 days risk-free from the day of purchase.
Watch the workshops, try the systems, explore the templates, and test-drive the community.
If you decide the Incubator or STROS isn’t for you, just give yourself a fast and easy refund by filling out the refund request inside your dashboard within 15 days.
No hoops. No guilt. No pressure.
Check it out on us and if it’s not for you, no worries, we can part ways as friends.

You’ll have a community of growth-minded hosts, investors, and operators — plus direct access to our frameworks, our systems, and the exact playbooks we use across 80+ listings.
Inside the Incubator… you won’t need to look anywhere else for answers.
Whether you're stuck on pricing, operations, scaling, owner relations, systems, or strategy — you’ll always have a place to ask, get guidance, and move forward confidently.
And if you ever decide at ANY time that you don’t want to be a subscriber anymore, you can cancel at any time — no questions asked.
Just A Few People Who Implemented
How Can We Have Such A Powerful Guarantee?
These are the same systems, principles, and operating frameworks we’ve used to
grow a real short-term rental portfolio… build an 80+ listing management company…
and help hosts around the world scale to 6- and 7-figure businesses.
And it’s worked for hundreds of operators — from brand-new hosts to those managing entire portfolios across multiple markets.
Imagine if you applied just ONE strategy from the STR Operating System…
and immediately began to see higher occupancy, fewer fires, more predictable income, and more of your time back.
$5,000…? $10,000…?
Well, today, all you have to say is “maybe” — and the entire STR Incubator + STROS

Here’s What To Do Next…
• The STR Legal Blueprint (Contracts, protection, compliance, and risk mitigation)
If for any reason you don’t love the STR Incubator, you can cancel your membership anytime — no questions asked, no hoops, no guilt.
Sound fair?
Then what are you waiting for?!
All I Have To Do Is Say “MAYBE”… And The STR Incubator Is Mine RISK-FREE!
If You're Still Here…
Then You Must Be Thinking,
This is FOR YOU if you're an STR operator who’s grown beyond the beginner stage… whether you’re managing 3 listings or 30… and you’re tired of feeling glued to your business.
It’s for the operator who’s ready to stop relying on luck, market swings, and “hope marketing”… and instead build a scalable STR business that runs on systems, not your personal sacrifice.
This is for the host who knows they’re capable of far more — more revenue, more efficiency, more freedom — but feels stuck inside the daily chaos of guest messages, turnovers, pricing decisions, owner expectations, and constant operational fires.
This is not for operators who want results without implementation… or for the serial course collectors who binge content but never apply it.
Nor is it for anyone unwilling to look at their numbers, refine their operations, or build a real business instead of a burnout-machine disguised as one.
This might be the LAST STR program you ever need because the STR Incubator isn’t just another training library — it’s a complete operating environment built from 7+ years, $20M+ in STR revenue, and hundreds of operators coached around the world.
With STR Incubator + the included workshops, templates, and monthly systems drops, you’re not getting “more information”… you’re getting transformation.
Then our What’s Working Now drops and workshop library give you access to the newest strategies our team is using across 80+ listings — pricing tests, design upgrades, operational efficiencies, revenue boosters, and real-world lessons you can apply the same day to increase profit and reduce workload.
With that said… my question to you is this: can you really afford NOT to join?
Because if there’s one thing we’ve learned in 7+ years managing STRs across multiple markets, it’s this:
more money is lost through hesitation than through mistakes.
Every month you delay optimizing your pricing, your operations, your guest experience, or your financial clarity… is a month where you leave money on the table and stay stuck in the same cycle.
Do this for you, your freedom, and your STR business’ future…
Frequently Asked Questions
A: You’ll get full access to STR Incubator for 15 days, completely risk-free.
If you’re not satisfied for any reason, we’ll refund you 100% — no questions asked.
Explore the workshops, join the community, download the templates, and see for yourself how STR Incubator helps you streamline operations, boost revenue, and get out of the day-to-day.
If you love it (and we’re confident you will), your membership will continue automatically at $97/month.
A: The moment you join the risk-free STR Incubator trial, you’ll get instant access to:
• The entire STR workshop library
• Your included bonuses (Leverage Leaks Report, Freedom Number Blueprint, STR Playbooks, etc.)
• All existing and future Incubator trainings
• Our private community
Everything is hosted in one simple, easy-to-use portal.
Q: How do I choose which trainings or workshops to start with?
A: Inside STR Incubator, you’ll get access to every training, workshop, and resource the moment you join.
But to prevent overwhelm, in one of the very first videos you’ll watch we’ll help you determine exactly where to start based on your situation.
You don’t need to implement everything all at once, just what will help you gain the most traction and momentum right now.
Then, each month, you’ll unlock new material designed to help you remove the biggest bottleneck in your business — whether it’s pricing, operations, onboarding, guest experience, design, or portfolio strategy.
We also include guided paths for:
Beginners starting from scratch
Hosts scaling from 5–10 listings
Operators preparing to systemize and step out of day-to-day
So you always know exactly where to start based on your current biggest constraint.
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A: This is for the STR operator who’s tired of grinding through daily operations and wants proven systems that actually create freedom — not more work.
This is for the STR owner who wants predictable revenue, stronger pricing strategies, smoother turnovers, confident decision-making, and a business that finally runs on systems instead of constant firefighting.
This is FOR YOU if you manage 5–10+ listings, feel like you’re doing everything manually, and you know you can grow — but only if you stop being the bottleneck.
This is for the visionary ready to transition from “reactive hosting” to a structured, scalable operating system that generates consistent income, happier guests, and smoother operations.
You're searching for clarity, efficiency, and strategies that deliver results — not just promises.
A: This is NOT for you if:
• You’re looking for a “set it and forget it” Airbnb hack
• You want overnight results without implementing systems
• You’re not willing to change how your business currently operates
• You’re collecting courses but rarely installing what you buy
This isn’t theory.
It’s an operating system — and it requires action.
Why This Matters
Most STR hosts don’t fail because they’re bad at hosting.
They stall because they never install the systems that allow the business to scale without them.
STR Incubator exists to help you:
• remove yourself from the daily fires
• build clarity around what actually moves the needle
• and turn your hosting operation into a real business — not a demanding job
A: This is highly unlikely. Wait until you try your welcome bonuses and first workshop, and you’ll see exactly what we mean.
That said, if you don’t find our STR systems, automations, and operational frameworks useful… you can cancel at any time during your 15-day trial and we’ll refund you in full — no questions asked, no weird hoops, no guilt trips.
A: Of course. We want you to feel thrilled with your STR Incubator membership.
Your subscription includes a 15-day money-back guarantee, so you can explore everything risk-free.
If you decide STR Incubator isn’t for you, simply request a refund within 15 days inside your member dashboard.
We promise not to give you a hard time.
Upon refunding, you’ll lose ALL access to trainings, bonuses, resources, and the community.
If you simply want to cancel future billing after your trial, you can do so anytime — you’ll keep access until your next renewal date.
Q: Will I Get Direct Mentorship With Michael & Katrina?
A: STR Incubator is our low-cost community designed to give you training, tools, systems, and support — but it does not include direct mentorship.
However…
Every month, we open a limited number of spots for operators who want hands-on guidance directly from Michael & Katrina inside the STR Operating System (STROS).
STROS is where we personally help you:
• Install the STR Operating System
• Remove day-to-day bottlenecks
• Build your team structure
• Systemize operations
• Scale without burnout
• Regain your time and freedom
Many Incubator members eventually apply when they’re ready for deeper implementation support — and Incubator members always get first priority.
If direct mentorship is something you want, you’ll see invitations inside the community when new spots open.
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