You’ve built something. Maybe it’s a few properties, maybe it’s a dozen or more. From the outside, it looks like you’ve made it.
But behind the scenes? You’re stuck in the day to day.
Stuck in the guest inbox.
Stuck chasing down cleaners.
Stuck answering team questions you thought you already solved.
Stuck wondering if all this effort is actually producing the freedom you set out to create.
You didn’t get into this business to be the cleaner, the coordinator, the bookkeeper, the manager, and the CEO.
But right now, you’re ALL of it - and it's beginning to take a toll on your sanity.
And deep down, you know something has to change—because you can’t keep scaling like this without burning out completely.
That’s where the Short-Term Rental Operating System (STROS) comes in.
This isn't just another course.
It’s not a checklist of tips.
It’s the backend operating structure we built to run a 7-figure short-term rental business in under 10 hours a week— without being stuck in the weeds or day to day operations of our business.
We created STROS after nearly burning out ourselves, even with a 65+ unit portfolio, a team, and systems we thought were solid.
Turns out, what we had wasn’t leverage—it was dependence.
And it was slowly killing our business and our quality of life.
Since then, we’ve refined STROS into a repeatable framework that any host can install that can immediately begin to unlock white space on your calendar and —whether you’re managing 3 properties or 30—and start finally experiencing real freedom.
STROS isn’t about doing more - you're already probably no stranger to hard work.
It’s about building a business that doesn’t need more of you. In fact, it's about building a business that hardly needs you in the day to day at all.
If you’re feeling stretched thin, overwhelmed, or afraid to grow because it’ll just make things worse—this is your invitation to stop patching holes and finally fix the foundation.
We’ll show you how to turn the chaos into clarity, reclaim your time, and scale profitably—without breaking your business… or yourself.
The Leverage Audit: Moving from Chaos to Clarity
If your business feels stuck, it’s not because you’re not working hard enough.
It’s because you’ve hit the limit of what your own effort alone can do.
Before we install any new system, we start with a Leverage Audit —a detailed breakdown of your current operations, team structure, tech stack, and daily responsibilities.
Most hosts don’t realize how much of their time is being drained by $10/hr tasks, reactive firefighting, or decisions that should’ve been systemized long ago.
This audit helps you:
Pinpoint exactly where you’re leaking time, energy, and profit
Identify the real bottlenecks preventing you from scaling
Get crystal clear on what needs you —and what shouldn’t
You’ll walk away with a completely different lens on your business: one that’s built around
removing you from the center of everything.
Because you don’t just need more "help".
You need leverage.
And once we know where your business is leaking it, we can start building a system that fixes it.
Which leads us to…
Operational Freedom Blueprint – Stepping Out of the Day-to-Day
By the time most hosts reach 5, 10, or 15+ listings, they’ve built a business that looks successful—but feels like a trap.
They’ve hired a cleaner, maybe a VA, maybe even a property manager.
They’ve got some tools in place.
They’ve built “systems.”
But somehow… they’re still the glue that holds everything together and working harder than ever.
They’re still answering guest messages at night.
Still coordinating turnovers.
Still reviewing every supply run, damage report, and maintenance request.
And if you’re nodding your head right now, here’s the truth:
You don’t need more help. You need a business that doesn’t need you to run it.
Inside the STROS program, we help you build that.
Through our Operational Freedom Blueprint , we’ll guide you step-by-step to:
Install smart automations that eliminate repetitive guest and team comms
Build a real team structure with accountability and reporting— not just helpers
Implement checklists, SOPs, and QA loops that run without your constant input
Remove yourself from daily coordination, while increasing the consistency of results
This is where your time starts to come back.
This is where your team starts solving problems without asking.
This is where you go from reactive operator… to strategic leader.
And the result?
Your business runs with or without you—while still delivering a 5-star guest experience.
And once that’s in place?
You’re finally ready to scale.
Strategic Growth & Profit Expansion – Scale with Confidence and Control
Once your foundation is solid, growth becomes optional—not overwhelming.
But this isn’t about stacking more units, crossing your fingers, and hoping it all works out.
This is about building a data-driven, margin-focused portfolio that actually serves your life and your goals.
Inside STROS, we show you how to:
See exactly how every property is performing—profitability, communication load, cleaner issues, and more—in just a few clicks
Evaluate which listings are actually worth keeping… and which ones are quietly draining your time and profit
Upgrade your property acquisition process so every new listing fits your system—not disrupts it
Attract high-quality owners (if doing STR partnerships or co-hosting) who value your service, trust your process, and support your success— not the nightmare clients who micromanage and nitpick every line on the monthly statement
Because here’s the truth:
You don’t need more properties. You need better-performing ones.
You don’t need more clients. You need better-fit clients.
You don’t need more revenue. You need more profit—and peace of mind.
When you scale with clarity, you stop guessing.
You stop tolerating high-stress properties or toxic clients.
And you stop measuring your business by “door count” and start measuring it by what actually matters:
Net profit
Owner alignment
Operational ease
Time off
Quality of life
This is where freedom really begins.
We’ll kick things off with a personalized 1-on-1 strategy call to assess where your business is bleeding time, margin, and energy—and identify the core bottlenecks holding everything back.
This isn’t surface-level advice.
We go deep into your operations to find where you’re stuck:
What’s still running through you
Where your team is unclear or underleveraged
Where guest, owner, or cleaner issues keep repeating
Where the real margin is being left on the table
If you’re overwhelmed by daily ops, unsure what your real profit is, or scared to add another listing because you know it’ll break something—this phase will give you the clarity you’ve been missing.
Together, we’ll build a roadmap that:
✅ Reduces operational chaos
✅ Highlights your biggest leverage gaps
✅ Targets a structure that allows you to run your business in under 10 hours a week
✅ Positions you for sustainable, stress-free growth
We’ll also look at how your current positioning is attracting the wrong types of clients—and what tweaks to make so you’re bringing in aligned owners, better guests, and higher-margin listings.
Because the truth is:
You don’t need more "stuff". You need the right foundation.
This is where we build it.
Once we’ve mapped out the right foundation, it’s time to start installing the short term rental operating system that give you your time—and your sanity—back.
This is where we help you shift from doing everything manually, reacting to problems, and feeling like the fallback plan… to running a streamlined business that operates smoothly without you.
We’ll walk you through how to:
✅ Build a fully systemized turnover process with supply checks, cleaner communication, and photo verification
✅ Install automations that handle guest messages, team updates, and routine workflows—so you stop being the bottleneck
✅ Create SOPs and team roles so everyone knows exactly what to do (and when), without needing to ask you
✅ Delegate with confidence using simple reporting loops and accountability tools
✅ Implement a lean backend tech stack that works for your business—not the other way around
This phase is designed to reduce your input, restore your mental bandwidth, and create breathing room in your business.
And the best part?
You don’t have to do it all at once.
We break it down into bite-sized, manageable actions—so that by the end of this phase, your business is no longer relying on you to function day-to-day.
Because the real goal isn’t to build a better system—it’s to build a business that no longer needs
you at the center of it.
And once the system’s in place, you’re finally ready to scale—intentionally, profitably, and on
your terms.
With your operations finally off your shoulders, it’s time to scale—but not the way you used to.
This isn’t about adding properties just to say you’ve got more doors.
It’s about building a lean, profitable portfolio that creates more margin, not more stress.
In this phase, we help you:
✅ Evaluate your current listings to identify which properties (or clients) are dragging down profitability, and which deserve more attention
✅ Build clear owner reports and property-level financials so you always know what’s working—and what’s not
✅ Create a streamlined acquisition system that brings in new listings (through co-hosting, arbitrage, or ownership) without adding chaos
✅ Qualify new properties and owners using a simple, replicable framework that protects your time, energy, and reputation
✅ Structure your business in a way that increases not only profit—but long-term valuation and exit potential
Because at this stage, it’s no longer about how many listings you manage.
It’s about how well your portfolio performs—and how little it depends on you.
You’ve already built a business that works.
Now it’s time to make sure it works for you.
This is where your business starts delivering what you originally set out to create:
Time freedom
Financial consistency
And a company that can scale, be sold and create a financial windfall for you, or run without you
This phase is the reward—and the unlock.
And it’s only possible once the foundation and operations are fully systemized.
✅ The Complete STROS Implementation Curriculum
A step-by-step framework to help you identify leverage leaks, systemize your operations, install automations, delegate effectively, and regain full control of your time and margins—without adding complexity.
✅ 3x Weekly Live Support Calls
This is not a DIY course. You’ll get real-time, high-touch coaching from Michael, Katrina, and the STROS team to get you unstuck fast:
Mondays at 4PM MST (6PM EST)
Tuesdays at 5PM MST (7PM EST)
Thursdays at 9AM MST (11AM EST)
Bring your questions, team issues, tech problems, financial blocks—we’ll work through them with you.
✅ Private STROS Community (Not on Facebook)
You’ll be part of a curated community of operators who are actively removing themselves from the day-to-day and installing real leverage.
This is not a noisy Facebook group—it’s a focused, distraction-free environment
hosted on our own private app, available on both the App Store and Google Play.
Inside, you’ll find space to stay accountable, share wins, get feedback, and connect with others walking the same path—without the noise, ads, or algorithm games.
✅ Monthly Workshops + Deep-Dive Trainings
Each month we’ll unpack a core pillar of the STROS system—from ops automation to financial clarity to hiring and tech. These aren’t surface-level tips—they’re systems you can immediately implement.
✅ Direct Access to the STROS Coaching Team
Have a roadblock that’s slowing you down? You’ll have direct email support and community chat access to our team for targeted help when you need it.
✅ A La Carte Support Options (Optional Add-Ons)
You’ll also have access to optional done-for-you support to accelerate implementation, including:
Custom-built management websites
Fully optimized direct booking websites
Tech stack configuration (channel manager, pricing system, automations)
1-on-1 coaching calls tailored to your portfolio, pain points, and profit targets
Everything you need is inside.
By joining the Short Term Rental Operating System, this could become one of those pivotal moments where you’ll look back and say, “THAT’S when everything changed for me.”
Our philosophy is simple: Build a business that serves your lifestyle, not the other way around.
By following our process, you’ll create a valuable asset that not only provides freedom today but also has real market value tomorrow—potentially setting you up for a life-changing exit when the time is right.
This is your opportunity to stop struggling and start thriving. The question is: Are you ready to take the next step?
“But How Do I Know Your Process Actually Works?”
Over the past 6+ years, we’ve built a short-term rental business that’s generated over $15M in revenue and operates a portfolio of nearly 70 listings—while running less than 10 hours a week.
But we’re far more proud of what our students have achieved.
To date, we’ve helped nearly 400 hosts across North America—from brand new operators to seasoned pros—transform the way they run their businesses and reclaim their time.
Many of our clients came to us successful on paper… but stuck.
They were managing multiple properties, had teams, even systems—but were still buried in day-to-day chaos, struggling to grow without burning out.
Through the STROS process, they’ve been able to:
Want to see what’s possible?
More freedom. More clarity. More profit. Less chaos.
We follow a Pay-As-You-Grow model, making it easy to get started without needing to drop thousands up front.
You get immediate access to the tools, coaching, and systems that help you regain control—
and stay in as long as the program continues delivering results.
This isn’t a course you buy and never open.
This is a system you install and live inside until your business runs like a machine.
Let’s be honest—if you’re here, you’ve already proven you’re capable.
You’ve built something real. You’re not starting from scratch.
But you’re also here because you know:
Simply working harder isn’t working anymore.
Most hosts plateau because they’re trapped in a business that was never built to scale without them.
So they keep pushing—doing more, managing more, hoping it’ll eventually pay off.
The problem isn’t your effort.
The problem is leverage - or rather lack thereof.
And that’s exactly what STROS gives you.
The tools, systems, and guidance you’ll gain inside STROS are designed to deliver fast clarity, clean up the chaos, and give you back time —the one thing you can’t buy back.
Many of our clients:
But the real win?
You stop building a business that burns you out—and start building one that frees you up and lights you up inside.
STROS doesn’t just help you grow.
It helps you grow without giving up your time, your freedom, or your sanity.
If you want 2025 to be the year your STR business finally gives you the life you set out to build—this is where it starts.
There are no long-term contracts.
You stay because it’s working. You leave if it’s not.
You're welcome to cancel your membership at any time.
The only thing we ask?
If you leave, you're choosing to step away from the system—and the community—that’s helping you build a business that can run without you.
For that reason, re-enrollment is closed for 12 months after cancellation.
This ensures we protect the integrity of our members, the energy of the community, and the momentum of the system.
No refunds.
Just real results—for those who show up and do the work.
We’ve seen the STROS system transform businesses and lives, but only for those who commit to implementing it.
If you're ready to stop spinning plates and start installing leverage—this is the place.
If you’ve been feeling stuck, stretched thin, or unsure how to keep growing without burning out—this is your moment.
You’ve seen the leaks.
You’ve seen the system.
Now it’s time to fix what’s been quietly holding your business (and your life) back.
Step 1:
Step 2:
You’ll join the private STROS community, access the full system, and schedule your onboarding session with us.
Step 3:
This isn’t another program.
This is the operating system your business has been missing.
We’ll see you on the inside.
—Michael & Katrina
Co-Founders, STR Wealth Academy + STROS